Pink and Blue Tax The More You Know
Everything You Need to Know About
Pink Tax and Blue Tax
7venth Sun Brewing introduces Pink and Blue Tax Seltzers with different pricing to bring attention to the issue of the “Pink Tax”. Anyone of legal drinking age can purchase either Pink or Blue Tax regardless of gender identity, just like all of our products. Both will include a donation to our amazing collaborators, the Pink Boot’s Society, whose mission is to assist, inspire, & encourage women and non-binary individuals in the fermented/alcoholic beverage industry through education. If you purchase Blue Tax, 100% of the additional cost will go to this great cause. If you wish to donate directly to the Pink Boots Society of Florida, go HERE!
What is the Pink Tax?
The Pink Tax refers to the practice of charging higher prices for goods and services marketed to women. Razors, for example, can be up to 66% more expensive for women than for men, despite being the same product. This practice is seen as a form of gender discrimination, as it disproportionately affects women and non-binary individuals.
To raise awareness about this issue, 7venth Sun Brewing has created a pair of seltzers called Pink Tax and Blue Tax, which are identical in flavor but differ only in color. The Blue Tax seltzer is priced higher than the Pink Tax seltzer, and 100% of the additional cost, as well as proceeds from both seltzers, will be donated to the Pink Boots Society, an organization that aims to assist, inspire and encourage women and non-binary individuals in the fermented/alcoholic beverage industry.
When asked about the Pink Tax, Devon Kreps (owner of 7venth Sun) said, “When I discovered the existence of the pink tax, I felt both shock and a sense of familiarity, as if I always suspected but accepted it as my lot in life. It is genuinely a microcosm of my experience as a woman – not knowing, seeing, or being willing to accept the fact that I wasn’t truly equal. Awareness is crucial to bringing about change, and truth told, my own company was guilty of this practice: we passed on the cost of the pricier women’s shirts to our customers. Since then, we adjusted our pricing so that unisex and women’s shirts cost the same. I hope other businesses follow suit and that this helps questioning women understand it’s not in their heads – it’s real. In 2022, women made 17% less on average; the wage gap has decreased, but barely. The Global Gender Gap Report notes it will take another 132 years to close the gap at this pace. And on top of that, we pay more for products?! We must do better.”
About the Beer (Seltzer)
One Pink. One Blue. Both provide the same powerhouse of flavor! Inspired by the “Pain Killer” cocktail, they are made with pineapple and orange puree, nutmeg, cream of coconut, and rum flavoring. Both get their color from all-natural ingredients: Pink Tax with Red Dragonfruit, and Blue Tax with Blue Spirulina. The seltzers will be available at both 7venth Sun locations (Tampa and Dunedin) on 2/10/23.
Press on Pink Tax and Blue Tax
We are so humbled by the response from local and online coverages on this upcoming release. In case you missed it, find the links to the news clips and articles below! Cheers and we hope you enjoy!